Here is my approach to affiliate marketing and advertising.
About The Independent Landlord
I set up The Independent Landlord blog and newsletter in August 2022 as a free resource for landlords and property businesses. This was followed by The Independent Landlord YouTube channel in November 2024, and my membership, The Independent Landlord Hub, in August 2025.
My mission is to provide free, reliable and independent information to help landlords and property businesses through my website, YouTube channel and newsletter. This includes advice on how to be a good landlord, complying with the spirit and intent of the law and treating renters fairly and with respect.
I have always written all the content myself and have maintained complete editorial freedom. This means I have never accepted sponsored posts.
My approach to advertising and affiliate partnerships
When I started writing my blog posts, I naturally started sharing links to companies that I’d found useful as a landlord.
When the blog and subscriber numbers started to grow, I decided to formalise the way I make recommendations and referrals. I therefore became an affiliate partner of a limited number of companies that provided services or products that I believed were useful and offered good value to landlords.
Links to buy ‘The Good Landlord Handbook’ on Amazon are affiliate links, which means I get a small commission.
I have always been very selective about who and what I choose to recommend on The Independent Landlord and turned down a lot of approaches! As well as being high quality products and services, they had to be the right fit in terms of approach and values. Nothing approaching the grey zone.
However, following the success of my membership, The Independent Landlord Hub, I decided to start stop accepting advertisements on my website.
I do not accept paid promotions for my newsletter either.
If I recommend a product or company, it’s because I use them myself or rate them.
The Independent Landlord Hub has a strict ‘no sales, no sponsored posts and no affiliate links’ policy.
Revenue from the Hub and speaking events now subsidise my free content.
Many thanks
Suzanne