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Affiliate Policy

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Here are my thoughts about affiliate marketing and partnerships, and other referral schemes.

About The Independent Landlord

I set up The Independent Landlord blog and newsletter in August 2022 as a free resource for landlords and property businesses.

My mission is to provide free, reliable and independent information to help landlords. This includes advice on how to be a good landlord, complying with the spirit and intent of the law and treating renters fairly and with respect.

My approach

When I started writing my blog posts, I naturally started sharing links to companies that I’d found useful as a landlord. For instance, the online lettings service from OpenRent and the NRLA.

When the blog and subscriber numbers started to grow, I decided to formalise the way I make recommendations and referrals. I therefore became an affiliate partner of a limited number of companies that provide services or products that I believe are useful and offer good value to landlords. These include the NRLA, OpenRent, Quotesearcher and Viewber, as well as specific products from Amazon.

As I’m unable to provide legal advice, if subscribers or readers contact me via my website for legal advice, I sometimes refer them to the specialist Top 75 full service law firm, JMW Solicitors. If they decide to instruct JMW after my referral, I may receive commission under JMW’s Lawshare referral scheme.

The income I earn from affiliate links and referrals helps keep this website free.

I’m very selective about who and what I choose to recommend on The Independent Landlord and turn down a lot of approaches! As well as being high quality products and services, they have to be the right fit in terms of approach and values. Nothing approaching the grey zone.

I don’t accept exclusivity, as independence is very important to me. I write all the content myself and maintain complete editorial freedom. This means I don’t accept sponsored posts. I’m also very open about affiliate links, even down to the coding I use. I don’t share my list of subscribers, so please don’t ask.

Working with me

The Independent Landlord blog and newsletter offer partners visibility with a very targeted and engaged audience, with over 3,000 subscribers to my weekly newsletter. These include landlords, property investors, agents, lawyers, brokers and developers. The website gets over 80,000 views a month (March 2024 figures) and the weekly newsletter has an average open rate of over 60%. I include affiliate links to the products and services I recommend in suitable blog posts, website pages, my newsletter and also in my Landlord Essentials page.

I’m an official member of Ethical Influencers, an online community which connects bloggers, influencers, and creatives with brands who share the same ethical values.

If you’re interested in working with me and think we’d be a good fit, please drop me a line on this contact form.

Many thanks


Suzanne Smith, The Independent Landlord, sitting on a stool with Partner with the Independent Landlord superimposed
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